5 Steps To Prioritize Social Media Efforts
With social media rapidly changing the way we handle customer relationships, marketing and business in general it is unrealistic to think you can compete without using social platforms. In a recent MYOB business survey it was found that SMEs using social media were 56% more likely to see an increase in revenue. Below you can find 5 important steps to prioritizing social media efforts
If you’re a small business owner you understand the many roles you must play on a daily basis. Seth Godin may refer to this as being the Innovator, the Manager and the Technician. John C. Maxwell would describe this as wearing several hats. If you have been following our blog – you have seen us refer to this as being the EMT (Entrepreneur, Manager and Technician). No matter how you remind yourself that you have an array of responsibilities and roles, the point is you must be very organized to run a successful business.
1. Set a Time Limit
Although it is smart to be consistent when posting to sites like Facebook and Twitter, you must know your limits. If you’re like us, we would rather not hire someone to manage our social media accounts for several reasons. The most important reason being that social media is a way to genuinely engage with your customers, address there concerns and read their feedback. If you have some intern handling your content you can miss out on really getting to know what your costumers want from your business. Social media is however very time consuming and frankly I could spend all day on our numerous accounts.